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Welcome to The Bond, where we'll dig into the dynamic relationship between fans and their deep passion for sports, entertainment and culture. Investigating why fans are fans, how the digital age is changing this interaction, what future engagement could bring and hear some fun, personal fan stories from our guests.
Episodes
Thursday Nov 14, 2019
Jason Lake: President, Complexity Gaming
Thursday Nov 14, 2019
Thursday Nov 14, 2019
“The lightbulb moment”. I love the sharing from Jason Lake, Founder and CEO of Complexity Gaming about the moment he knew esports could be a real business and he wanted in. And unlike the newcomers, this was 16 years ago! Complexity has won 150+ championships across 30 games and has recently added Dallas Cowboys Owner Jerry Jones as a significant investor. The discussion goes deep on how they are reverse engineering fan engagement (digital first and now into live activation) and how gaming businesses and traditional sports can learn from each other.
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