“The lightbulb moment”. I love the sharing from Jason Lake, Founder and CEO of Complexity Gaming about the moment he knew esports could be a real business and he wanted in. And unlike the newcomers, this was 16 years ago! Complexity has won 150+ championships across 30 games and has recently added Dallas Cowboys Owner Jerry Jones as a significant investor. The discussion goes deep on how they are reverse engineering fan engagement (digital first and now into live activation) and how gaming businesses and traditional sports can learn from each other.