September 17, 2019

Michael Robichaud: SVP Global Sponsorships, Mastercard

Michael Robichaud is a SVP and long-time executive at Mastercard. I loved discussing the differences in their sponsorship and fan activation based on industry and geography. Next up is the Rugby World Cup in Japan. We dissected PRICELESS, the model for the ultimate customer experience. Robi shared details on the need to create end-to-end customer journey solutions while eliminating pain points. 

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