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Welcome to The Bond, where we'll dig into the dynamic relationship between fans and their deep passion for sports, entertainment and culture. Investigating why fans are fans, how the digital age is changing this interaction, what future engagement could bring and hear some fun, personal fan stories from our guests.
Episodes
Tuesday Sep 17, 2019
Michael Robichaud: SVP Global Sponsorships, Mastercard
Tuesday Sep 17, 2019
Tuesday Sep 17, 2019
Michael Robichaud is a SVP and long-time executive at Mastercard. I loved discussing the differences in their sponsorship and fan activation based on industry and geography. Next up is the Rugby World Cup in Japan. We dissected PRICELESS, the model for the ultimate customer experience. Robi shared details on the need to create end-to-end customer journey solutions while eliminating pain points.
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