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Welcome to The Bond, where we'll dig into the dynamic relationship between fans and their deep passion for sports, entertainment and culture. Investigating why fans are fans, how the digital age is changing this interaction, what future engagement could bring and hear some fun, personal fan stories from our guests.
Episodes
Thursday Oct 24, 2019
Paige Spiranac: Instagram Influencer
Thursday Oct 24, 2019
Thursday Oct 24, 2019
Paige Spiranac is a social media influencer. And those are the words of her audience and brand partners, not just hers. We dig into what that means, how one needs to create content in their own voice and tone, and the challenges (and opportunities) of working with brands. She reads every single comment on her posts and engages. To her, these folks are not followers, they are friends. It’s the ultimate fan engagement.
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