October 24, 2019

Paige Spiranac: Instagram Influencer

Paige Spiranac is a social media influencer. And those are the words of her audience and brand partners, not just hers. We dig into what that means, how one needs to create content in their own voice and tone, and the challenges (and opportunities) of working with brands. She reads every single comment on her posts and engages. To her, these folks are not followers, they are friends. It’s the ultimate fan engagement.

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