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Welcome to The Bond, where we'll dig into the dynamic relationship between fans and their deep passion for sports, entertainment and culture. Investigating why fans are fans, how the digital age is changing this interaction, what future engagement could bring and hear some fun, personal fan stories from our guests.
Episodes
Thursday Nov 07, 2019
Simon Wardle: EVP, Octagon
Thursday Nov 07, 2019
Thursday Nov 07, 2019
Simon Wardle, Octagon’s Chief Strategy Officer, and my go-to on understanding Why Fans Are Fans. I learn something every time I talk to Simon, and this conversation was no different. We jump from the differences between men and women fans to the key attributes of why fans like different sports (sense of belonging, nostalgia, athlete affinity, etc.). I really liked the chapter where we talk about what traditional sports fandom has similar characteristics of an esports fan (I was surprised!).
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