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Welcome to The Bond, where we'll dig into the dynamic relationship between fans and their deep passion for sports, entertainment and culture. Investigating why fans are fans, how the digital age is changing this interaction, what future engagement could bring and hear some fun, personal fan stories from our guests.
Episodes
Monday Feb 08, 2021
Brian Steinberg, Variety & Michael Jacobson, ITB
Monday Feb 08, 2021
Monday Feb 08, 2021
Variety’s Brian Steinberg and ITB’s Michael Jacobson join me for a post-Super Bowl advertising recap. We dig into creative choices and which influencers were worth the dollar spent. 40+ commercials used talent ranging from Peloton Emma to Martha Stewart a lot of others in between. There is a lot to chew on here. Brian has covered the business of advertising, media and TV for Variety for almost a decade after time at Advertising Age and the Wall Street Journal. Michael Jacobson leads the influencer/celebrity procurement (strategy/negotiation) business at ITB.
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