Welcome to The Bond. My name is David Schwab and I’ve been living the sports and entertainment business life now for close to 25 years (and the last 20 at Octagon) – from crafting athlete business plans and solving brands celeb and influencer strategy, to figuring out which innovation is necessary to drive the industry forward.
But man, I’ve seen more changes and disruptions in the past 24 months than in the previous 20 years.
So really - How do we keep the fan in the stadium? What’s the best way for a celebrity to engage with a fan on a social platform? How do we eliminate friction? Why are fans really fans? Is technology helping engagement or disrupting it? How do we reach the millennial? Cord cutting. OTT. Attention spans. The Customer journey. Merchandise on demand.
And that’s why I am launching this pod – The Bond.
For the first time, we are going to take a deep dive into the dynamic relationship between fans and their passion of entertainment, sports and culture. We’ll learn why fans are fans, how the digital age is changing interaction, what future engagement looks like, what technology is destined to save the day and hear personal fan stories from our guests.
I am going to chat with celebs, team and league execs, super fans, investors, athletes, brand bosses, entertainers, tech start-ups and visionaries. All to find the force that unites people. The Bond.
We’re going to release new episodes each Thursday but for launch we are dropping the first four at one time. Because I just can’t wait. If you have guest ideas, please shout. I’d love to hear them. I am on twitter every day @david_schwab.
Welcome to the Bond.